By Dawn Brian
New York City
“I can’t help but wonder, will anyone show up?” This line is borrowed from Sarah Jessica Parker (SJP)’s 15 second video clip on Instagram that she posted at midnight before the launch of her shoe collection in her pop-up shop at 372 West Broadway in Manhattan.
Last February 28, women and men flocked to Soho to meet SJP. Indeed, her question from the night before was answered with a resounding yes as manifested by the long queue outside the pop-up shop despite the agonizing 24 deg. Fahrenheit cold.
SJP has dabbled into clothing design with her fashion line ‘Bitten’ in 2007. This year she has collaborated with George Malkemus, CEO of Manolo Blahnik for her debut shoe collection. Manolo Blahnik, as many can remember, is one of Carrie Bradshaw’s favorite shoe brands.
Carrie is SJP’s long-standing character in the phenomenal show ‘Sex and the City’ who had a very impassioned love affair with shoes. The show’s cult following propelled SJP’s success and solidified her status as an American style icon, every female her age or maybe those younger dreamed to be her and dress like her.
Now, she gives us the opportunity to own a piece of Carrie/SJP. Her shoe collection, which is simply called ‘SJP’, is exclusively distributed at Nordstrom stores. It boasts of aesthetically simple shoes (she personally named each) ranging from strappy sandals, pointed toe pumps, espadrilles, boots and flats. It might be helpful to note that the price range is $195-$500. It proves to be a cheaper alternative because it is half the price of Manolos and Louboutins.
In the pop-up shop, SJP welcomed customers and assisted them (she was on her knees as a saleslady would) in selecting designs most suitable for them. She obliged in selfies and even helped in the cash register.
All the while, uploading photos on social media to draw more people to the shop. Truly, her launch is nothing but successful. Buying an
SJP shoe is like bringing home Carrie Bradshaw/Sarah Jessica Parker with you. Maybe by wearing it, we will feel the magic of being her in shoes.