By Marivir R. Montebon
New York – A few weeks ago, Mr. James Montenegro, Philippine manager of Chroma Hospitality, highlighted the ‘culture of clean’ in his hotel chains in the Philippines as an elevated service at the time of the pandemic.
Speaking from Cebu through Zoom at the 9th Kapihan sa New York series, Montenegro was emphatic on the institutionalization of the ‘culture of clean’ to give guests the peace of mind during their travels.
Although business had definitely slowed down, Chroma Hospitality, which manages the Crimson and Quest Hotel and Resort chains in the Philippines, stands by its aggressive strategy of business expansion despite the onslaught of the coronavirus on the tourism industry worldwide.
Such a bullish attitude could be inspired by a lot of reasons, presumably the hope that things will get better in the future. Embracing the ‘culture of clean’ undoubtedly precipitates that attitude.
During the 9th Kapihan, an endeavor of Orientours Inc., the Philippine Airlines, and the FilAm Press Club of New York on July 27, 2021, Montenegro said that Chroma Hospitality has ensured sanitation protocol for guests from the airport pickup to their hotel stay to make them feel secure from coronavirus infections.
Chroma management makes sure that its service cars are fully sanitized and the bedrooms have been empty for at least 24 hours to give way to cleaning and disinfecting measures. It also sanitizes luggage (UV sanitation) and footwear (disinfectant rugs) of guests upon entry to the hotel, among other health and cleanliness protocols.
Montenegro has a solid 28 years of experience in hotel management in the Philippines, Vietnam, Malaysia and Switzerland. He earned his diploma in Hospitality Management at Les Roches International School of Hotel Management at Bluche, Crans-Montana, Valais, Switzerland and enhanced his management skills at the Cornel University, Ithaca, New York.
In industrial parlance, the culture of clean is defined as the perception that building owners/managers/administrators create amongst staff on the value of cleaning and its relative importance.
Proactive culture characteristics include being focused on preventing surfaces from getting dirty; the purpose of cleaning is done to preserve facility assets, maintain a clean appearance, and for the health of building occupants; Maintenance frequency is tied to traffic levels; facility appearance is consistently clean; and cleaning is viewed as an investment in facilities and one that protects the health, well being and morale of building occupants. (From multi-clean.com)
The ‘culture of clean’ was definitely my take-away during the 9th Kapihan. Being clean is one of the best messages this coronavirus has for humanity – personally, professionally, and politically as well.
How I earnestly wish for that culture of clean to be adapted in the Philippine governance and politics as well. Clearly, there is so much cleaning to do in all levels of government to be able to fully serve the Filipino people.
The pandemic has exacerbated the already poor conditions of many Filipinos. Aggravating this poverty is the unabated government corruption – such as undelivered medicines and the recent unaccounted monies that reached Php 67.3B earmarked for COVID19 medical and logistical procurement as well as salaries for front liners.
How do we achieve a ‘culture of clean’ within government structures? Where do we begin? I believe that we begin with willful people of conscience to practice good governance over selfish interests. That’s wanting, for sure, as well as a community of individuals never taking BS from supposed leaders. My two cents worth is: don’t sell your vote and know your right to demand what you deserve as a human being. # (Featured photo: Hotel staff of Chroma Hospitality in Cebu, Philippines)